Texas Career and Technical Education has new Statewide Branding
Colleges TSTC Tech Prep
Through the planning of a CTE Marketing Project (grant funded) Advisory Group, comprised of members from colleges, TSTC’s, and Tech Preps across the state, it was determined that statewide Branding and Strategic Marketing for CTE programs of Texas Community Colleges and TSTC’s, needed to be developed. This brand message will be utilized statewide in communication products that will recruit, promote, market, and celebrate CTE and Higher Education to both internal and external audiences.
What is TEXASgenuine? Real … True … Honest … Value … Done to TEXAS Standards and TEXAS Expectations. The programs are valuable, trusted, inspire pride, and promote education that delivers. Career and Technical Education that is delivered is TEXASgenuine.