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Marketing Education is a secondary program designed to prepare
students to conduct the critical business functions associated
with directing the flow of products and services from the producer
to the consumer. A fundamental understanding of the marketing
concept and basic marketing skills are essential not only to
students entering the field of marketing, but to everyone entering
the workforce. Marketing Education courses provide students
with knowledge and skills that are highly transferable and will
last a lifetime.
The discipline of marketing is built upon three areas of interdisciplinary
content. These foundations of economics, human resources, and
marketing concepts are necessary to understand and apply the
functions of marketing. Students study and apply the marketing
functions that include:
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Distribution
•
Financing
•
Marketing-Information
Management
•
Pricing
•
Product
Planning
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Promotion
•
Purchasing
•
Risk
Management
•
Selling
•
Entrepreneurship
Course work is expanded to include application and integration
of technology, higher-order thinking, problem solving, and core
academic competencies. |
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