Course List
Entrepreneurship
– Grades 10-12; Credit 1/2 - 1
In Entrepreneurship, students with a marketing or non-marketing
career focus explore what it takes personally and financially
to start their own business.
They study business and economic environments to discover
new-business opportunities, risks, and challenges in local
and/or international ventures. (Tech Prep program)
Marketing Yourself
– Grades 9-12; Credit 1/2
This enrichment course offers students an opportunity to begin
developing a personal portfolio, which includes self-assessment
information. Marketing Yourself teaches students how
to develop a systematic approach for evaluating, preparing
for, and seeking career opportunities. This portfolio-based
personal development course provides all students with the
opportunity to discover how personal qualities relate to successful
performance.
Retailing
– Grades 10-12; Credit: 1/2
In this enrichment course, students study store operations
and explore a variety of career options and opportunities.
Students continue their career development with an introduction
to retail businesses, including promotion, marketing information,
purchasing and pricing, financing, risk management, and distribution.
Students will examine management and operational aspects
of a retail business.
Principles of Marketing
– Grades 10-12; Credit: 1/2
In Principles of Marketing, students examine promotional and
sales-related activities they have seen in the real-world
marketplace. Focuses are on functions of marketing,
their relationships, and the marketing process for goods,
services, and ideas. Students will apply these principles
and concepts in marketing and non-marketing careers.
Professional Selling
– Grades 10-12; Credit: 1/2
This enrichment course introduces students to the process
professionals use in presenting goods, services, and ideas
to a variety of audiences to met their needs and wants. Students
have opportunities to develop and demonstrate their presentation
skills. They learn valuable information on employment trends
and the variety of sales-related careers available. This technical
course helps students understand how to prepare and give presentations
by visually, verbally, and nonverbally communicating their
message.
Visual Merchandising
– Grades 10-12; Credit: 1/2
This enrichment course encourages students to look at visual
merchandise in a
new light, from the viewpoint of the creator and the businessperson,
as well as the consumer. As a logical starting point, students
are introduced to visual merchandising and its relationship
to marketing and business. The majority of the course involves
students developing skill in preparing visual presentations.
Because working as a team is a competency identified
as essential by the business community, this course
lends itself to the preparation of visual displays as a group
activity. Students who complete FSHN 1342 at DCCCD may receive
high school credit (dual credit).
Fashion Marketing I, II
– Grades 10-12: Credits: 1 -2
This enrichment course is based on career options in the fashion
industry.
Students explore possible options including the designer,
marketing manager, salesperson (retail and otherwise), product
manager, buyer (at any level), and manager. They discover
that the dynamics of these careers are based on the marketing
functions they perform. Students explore the business and
management of fashion marketing, with its legal and social
issues. Offered at Skyline Career Development Center.
Marketing Dynamics
– Grades 11-12; Credit: 1
Marketing Dynamics begins with foundations necessary for success
in the marketplace. Students learn similarities and differences
between business and marketing and the impact of society on
business. Students explore the impact of international marketing.
They apply economic, math, and communication concepts in
a marketing context. Students develop interpersonal skills,
research employment trends, and prepare for marketing careers.
Marketing Management
– Grade 11-12; Credit: 1;
Prerequisite: One exploratory or comprehensive marketing
course.
Marketing Management emphasizes day-to-day management functions
performed by marketing professionals. Students apply knowledge
and skills learned in previous marketing education courses
to management-oriented challenges. Students undertake an in-depth
unit to develop skills necessary in becoming a marketing manager.
They study levels of management, their functions and duties,
and styles of management.
International Marketing
– Grades 10-12; Credits: 1;
Prerequisite: Principles of Marketing recommended
In this enrichment course, students begin with the study of
economic, political, social, and cultural structures. They
are introduced to international finance, purchasing
and source options, and challenges of risk management and
ethical issues. Students investigate emerging technologies
that allow the international marketer to receive and transmit
information worldwide. Offers students an advantage as they
prepare to enter the globally competitive job market.
Advertising
– Grades 10-12; Credit: 1/2
This enrichment course encourages students to look at advertising
in a new light...from the viewpoint of the advertisement creator
and the businessperson, as well as the consumer. Students
discover that, as in other businesses, governmental
laws and self-regulation impact the advertising industry.
Students will analyze advertisements, select media, and develop
advertisements.
Marketing Education Career Preparation I, II
– Grades 11-12; Credit: 3;
Prerequisite: 16 years old
This program provides job training in marketing, merchandising,
management, and service selling. Class work includes development
of skills needed to be successful in such jobs. Students study
the free enterprise system, marketing goods and services,
distribution, business mathematics, human relations in business,
personal finance, advertising and display techniques. Training
stations vary according to student interest, ability, and
employment opportunities available. Work-based training areas
include: Fashion Marketing, Food Marketing, Hotel Management,
Restaurant Management, Services Marketing, Travel and Tourism,
and General Merchandising. This course provides a waiver from
the P. E. requirement on a semester by semester basis.
Academy
of Hospitality and Tourism (National Academy Foundation)
– See course list on Academy
list.
These courses include: Travel and Tourism I, II; Telecommunication
and Networking for Travel and Tourism; English III for Tourism;
AOHT Destination Geography/World Geography; Economics for
Tourism; AOHT Marketing; AOHT Career Preparation I; AOHT Sociology;
AOHT Strategies for Success; AOHT Marketing Yourself;AOHT
Principles of Marketing; AOHT International Marketing and
AOHT Independent Study
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