DISD Graphics Dept - Guidelines

Guidelines:
Printed Materials, District Logo and Correspondence

      The district has adopted several guidelines for logo use, printed materials, and correspondence. These
      guidelines are aligned with our efforts to establish a uniform and professional appearance for information
      distributed in the name of the district.
      To maintain the integrity of the district’s image, each staff member must understand and follow these
      guidelines.

      Official name of district
      The district has discontinued using the name Dallas Public Schools, and as provided by law, has returned
      to its official name: Dallas Independent School District. Please review all documents to ensure that Dallas
      Independent School District is used.

      Proper use of district logo
      Three layouts have been selected for use of the district name and logo in official district communications
      and printed materials. The logo also may now be used in a reverse image. See examples on the DISD
      Logos page. Logos are available for download on the DISD Logos page as well as the district’s intranet
      site:http://inet.dallasisd.org/handbooks_guidelines/disd_logos.htm.

      Approvals
      All materials printed by the DISD Graphics Department or outside vendor must be approved by the
      Communication Services Department. The Communication Services Department is not responsible for
      proofreading the materials but is reviewing the overall look/design and use of the district logo.

      Materials to be printed should be routed to the Graphics Department first. Do not deliver your Request
      for Printed Matter form to Communication Services. The Graphics Department will secure the approval
      signature from Communication Services. Items not receiving approval will be returned to the originating
      department for corrections.

      Materials going to an outside printer should be taken directly to Communication Services for approval.

      Allow at least two days for the approval process.

      Business cards
      Only one layout has been approved for business cards for employees. The logo is printed in maroon
      and gold in this layout. No black and white logos should be used.

      Stationery
      Specific letterhead layouts have been selected for the General Superintendent’s Office, Board of
      Trustees, central and area offices, and schools. For the superintendent, the letterhead must be printed
      in color. All other correspondences will be printed in black and white on designated paper. Memo and
      letterhead templates can be obtained on the district’s intranet site:
      http://inet.dallasisd.org/handbooks_guidelines/disd_logos.htm

      For clarification of these guidelines, contact Communication Services at (972) 925-3900.