Dallas ISD Communication Services
  • Social Media Guidelines


    Tips for best practices

    Social media is a highly effective free communication tool available to schools and departments.

    Communications Services is here to help schools and departments start their social media accounts. Email Communications Services at digital@dallasisd.org to let us know you are interested in starting a social media account so we can provide guidance.

    After the account is created, we will add it to our database.


    Where do I start?

    We highly recommend most schools and departments start by creating and maintaining one social media account on one social media platform. The district’s three recommended social media platforms – Facebook, Twitter and Instagram– each have their own strengths for schools and departments.

    Benefits of Twitter
    • The easiest social media platform to consistently maintain, per a survey of Dallas ISD campuses
    • Best social media platform to connect with other campuses and departments
    Benefits of Facebook
    • The social media platform most likely to connect with parents
    • Biggest user base is moms ages 25-34
    Benefits of Instagram
    • Effective showcase for photography and images of a campus or department
    • Most effective platform to connect with younger parents and alumni ages 18-25

    At least three campus employees–including the principal – should have the password and access to the social media account. That way, the campus still has access to the account if the primary social media lead leaves.


    How do I create a social media account?

    Did you choose a social media account? Great! Here’s how to start your account.


    Dallas ISD Official Social Media Accounts

    Twitter: @DallasSchools

    Facebook: www.facebook.com/dallasschools

    Instagram: www.instagram.com/dallasisd

    Youtube: www.youtube.com/user/DallasSchoolsTV