• How to Use Social Media on Your Campus

  • Social Media Guidelines 

    Where do I start?

    We highly recommend most schools and departments start by creating and maintaining one social media account on one social media platform. Facebook is our recommended platform.

    The district’s three recommended social media platforms – Facebook, X (formerly Twitter), and Instagram – each have their own strengths for schools and departments.


    Benefits of Social Media

  • Benefits of Facebook
    • The social media platform most likely to connect with parents
    • Biggest user base is moms ages 25-34
  • Benefits of Instagram
    • Effective showcase for photography and images of a campus or department
    • Most effective platform to connect with younger parents and alumni ages 18-25
  • Benefits of X (formerly Twitter)
    • The easiest social media platform to consistently maintain, per a survey of Dallas ISD campuses
    • Best social media platform to connect with other campuses and departments
  • How to create engaging Instagram Reels
    • Effective showcase for quick video highlights or shoutouts of a campus or department
    • Most effective platform to connect with teen students
  • At least three campus or department employees–including the principal – should have the password and access to the social media account. That way, the campus or department still has access to the account if the primary social media lead leaves.



  • Dallas ISD Official Social Media Accounts

  • X (Formerly Twitter)
  • Facebook
  • Facebook en español
  • Instagram
  • YouTube