Dallas ISD Branding and Style Guidelines
  • Dallas ISD Logos and Marks

    Our logo is a representation of our promise to our stakeholders, the community and our staff. The new Dallas ISD master brand logo honors the legacy of the previous logo by including the profile and sunburst as the visual anchors. Instead of the profile and sunburst being set within the “D,” the letter is now free standing and to the right of the wordmark “Dallas Independent School District.”

Downloadable Logos

Dallas ISD White Logo Sample
Dallas ISD Blue Logo Sample
Dallas ISD White Mark Sample

Correct Logo Usage

  • Clear space

    Clear Space Example

    The minimum amount of clear space around the district logo is the height of the “D” in “Dallas” all around.


    Size Example

    The logo should never appear smaller than 1.25” wide.


    Color Example

    The logo must be presented in Pantone 274 (color sample above) or white.

    Color Codes: Pantone-Pantone 274, CMYK-100 100 34 36, RGB-33 33 81, Hexadecimal-#21165

Department Identifiers

  • To standardize and maintain the integrity of the Dallas ISD brand, new identity standards have been established for all central staff departments.  In lieu of individual logos, departments will now identify themselves by linking their department name to the district’s logo.  Two approved formats are available for use as department identifiers:

    Department Identifier-Example 1

    Department Identifier - Example 2