BUSINESS, MARKETING, & FINANCE CLUSTER

Principles of Business, Marketing, and Finance

Course #: 7151       Grade: 9-12            Credit: 1.0

Prerequisites: None

Description: In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems, and settings in business, marketing, and finance.

Touch System Data Entry

Course #: 7961       Grade: 9-10            Credit: 0.5

Prerequisites: None

Description: In Touch System Data Entry, students apply technical skills to address business applications of emerging technologies. Students enhance reading, writing, computing, communication, and reasoning skills and apply them to the business environment. Students will need to apply touch system data entry for production of business documents.

Business Information Management I

Course #: 7154       Grade: 9-12            Credit: 1.0

Prerequisites: Touch System Data Entry

Description: In Business Information Management I, students implement personal and interpersonal skills to strengthen individual performance in the workplace and in society and make a successful transition to the workforce and postsecondary education. Students apply technical

skills to address business applications of emerging technologies, create word-processing documents, develop a spreadsheet, formulate a database, and make an electronic presentation using appropriate software.

Business Information Management II

Course #: 7155       Grade: 10-12          Credit: 1.0

Prerequisites: Business Information Management I

Description: In Business Information Management II, students implement personal and interpersonal skills to strengthen individual performance in the workplace and in society and make a successful transition to the workforce or postsecondary education. Students apply technical skills to address business applications of emerging technologies, create complex word-processing documents, develop sophisticated spreadsheets using charts and graphs, and make an electronic presentation using appropriate multimedia software.

Business English

Course #: 7156       Grade: 12                Credit: 1.0

Prerequisites: English III

Description: In Business English, students enhance communication and research skills by applying them to the business environment, in addition to exchanging information and producing properly formatted business documents using emerging technology.

Business Law

Course #: 7157       Grade: 11-12          Credit: 1

Prerequisites: None

Description: Business Law is designed for students to analyze various aspects of the legal environment, including ethics, the judicial system, contracts, personal property, sales, negotiable instruments, agency and employment, business organization, risk management, and real property.

Global Business

Course #: 7158       Grade: 10-12          Credit: 0.5

Prerequisites: None

Description: Global Business is designed for students to analyze global trade theories, international monetary systems, trade policies, politics, and laws relating to global business as well as cultural issues, logistics, and international human resource management.

Human Resources Management

Course # 7159       Grade: 10-12          Credit: 0.5                                                  

Prerequisites: None

Description: Human Resources Management is designed to familiarize students with the concepts related to human resource management, including legal requirements, recruitment and employee selection methods, and employee development and evaluation. Students will also become familiar with compensation and benefits programs as well as workplace safety, employee management relations, and global impacts on human resources.

Virtual Business

Course #: 7160       Grade: 10-12                            Credit: 0.5              

Prerequisites: Touch System Data Entry

Description: Virtual Business is designed for students to start a virtual business by creating a web presence, conducting online and offline marketing, examining contracts appropriate for an online business, and demonstrating project management skills. Students will also demonstrate bookkeeping skills for a virtual business, maintain business records, and understand legal issues associated with a virtual business.

Business Management

Course #: 7161       Grade: 10-12          Credit: 1.0

Prerequisites: None

Description: Business Management is designed to familiarize students with the concepts related to business management as well as the functions of management, including planning, organizing, staffing, leading, and controlling. Students will also demonstrate interpersonal and project management skills.

Practicum in Business Management I

Course #: 7163       Grade: 11-12          Credit: 2.0

Prerequisites: Touch System Data Entry and Business Management or Business Information Management II

Description: Practicum in Business Management is designed to give students supervised practical application of previously studied knowledge and skills. Practicum experiences occur in a paid or unpaid arrangement and a variety of locations appropriate to the nature and level of experience. Students implement personal and interpersonal skills to strengthen individual performance in the workplace and in society and to make a successful transition to the workforce or postsecondary education. Students apply technical skills to address business applications of emerging technologies. Students develop a foundation in the economic, financial, technological, international, social, and ethical aspects of business to become competent consumers, employees, and entrepreneurs. Students enhance reading, writing, computing, communication, and reasoning skills and apply them to the business environment. Students incorporate a broad base of knowledge that includes the legal, managerial, marketing, financial, ethical, and international dimensions of business to make appropriate business decisions.

Practicum in Business Management Second Time Taken

Course #: 7499       Grade: 11-12          Credit: 2.0                                                       

Prerequisites: Touch System Data Entry and Business Management or Business Information Management II

Description: Practicum in Business Management is designed to give students supervised practical application of previously studied knowledge and skills. Practicum experiences occur in a paid or unpaid arrangement and a variety of locations appropriate to the nature and level of experience. Students implement personal and interpersonal skills to strengthen individual performance in the workplace and in society and to make a successful transition to the workforce or postsecondary education. Students apply technical skills to address business applications of emerging technologies. Students develop a foundation in the economic, financial, technological, international, social, and ethical aspects of business to become competent consumers, employees, and entrepreneurs. Students enhance reading, writing, computing, communication, and reasoning skills and apply them to the business environment. Students incorporate a broad base of knowledge that includes the legal, managerial, marketing, financial, ethical, and international dimensions of business to make appropriate business decisions.

Extended Practicum in Business Management I

Course #: 7774       Grade: 11-12          Credit: 3.0

Prerequisites: Touch System Data Entry and Business Management or Business Information Management II

Description: Extended Practicum in Business Management is designed to give students supervised practical application of previously studied knowledge and skills. Practicum experiences occur in a paid or unpaid arrangement and a variety of locations appropriate to the nature and level of experience. Students implement personal and interpersonal skills to strengthen individual performance in the workplace and in society and to make a successful transition to the workforce or postsecondary education. Students apply technical skills to address business applications of emerging technologies. Students develop a foundation in the economic, financial, technological, international, social, and ethical aspects of business to become competent consumers, employees, and entrepreneurs. Students enhance reading, writing, computing, communication, and reasoning skills and apply them to the business environment. Students incorporate a broad base of knowledge that includes the legal, managerial, marketing, financial, ethical, and international dimensions of business to make appropriate business decisions.

Advertising

Course #: 7166       Grade: 9-12            Credit: 0.5

Prerequisites: None

Description: Advertising is designed to introduce the student to principles and practices of advertising and sales. Students gain knowledge of techniques used in advertising including print, broadcast, and digital media. This course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. This course provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge.

Marketing

Course #: 2515       Grade: 9-12            Credit: 1.0

Prerequisites: None

Description: Marketing explores the seven core functions of marketing including marketing planning, marketing-information management, pricing, product/service management, channel management, and selling. Students will demonstrate knowledge in hands-on projects which may include conducting research, creating a promotional plan, pitching a sales presentation, and introducing an idea for a new product/service.

Advanced Marketing

Course # :7172       Grade: 9-12            Credit: 2.0

Prerequisites: One credit from the courses in Marketing Career Cluster.  Recommended prerequisite: Practicum in Marketing.

Description: In Advanced Marketing, students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology, communication, and customer service skills.

Fashion Marketing

Course #: 7167       Grade: 9-12            Credit: 1.0

Prerequisites: None

Description: Fashion Marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities.

Social Media Marketing

Course #: 7846       Grade: 9-12            Credit: 0.5

Prerequisites: None

Description: Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts.

Entrepreneurship

Course #: 7168       Grade: 9-12            Credit: 1.0

Prerequisites: None

Description:  In Entrepreneurship, students will gain the knowledge and skills needed to become an entrepreneur. Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. In addition, students will understand the capital required, the return on investment desired, and the potential for profit.

Entrepreneurship II

Course #: 2511       Grade: 9-12            Credit: 1.0

Prerequisites: Entrepreneurship I

Description:  The purpose of the course is to prepare students with the knowledge and skills needed to become a successful entrepreneur within an innovative marketplace. The goal and outcome of the course is for students to have their business launched by the end of the course or have the tools necessary to launch and operate their business. Students are encouraged to work in close cooperation with local industry leaders, community members, and educators to develop ideas and objectives, complete a business model canvas, pitch to potential investors, register with governmental agencies, develop their brand identity, and participate in local chamber of commerce meetings and events. The recommended participants are students in the CTE Entrepreneurship program of study, students in grades 11-12, and those interested in starting a business.

Sports and Entertainment Marketing I

Course #: 7171       Grade: 9-12            Credit: 0.5                                                  

Prerequisites: None

Description:  Sports and Entertainment Marketing will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, and sports and entertainment marketing strategies.

Sports and Entertainment Marketing II

Course #: 2512       Grade: 9-12            Credit: 1.0              

Prerequisites: Sports & Entertainment Marketing

Description: Sports and Entertainment Marketing II is an advanced course designed to build upon students’ prior knowledge of sports and entertainment marketing. Students will develop a thorough understanding of advanced marketing concepts and theories as they relate to the sports and entertainment industries. Students will investigate the components of branding, sponsorships and endorsements, as well as promotion plans needed for sports and entertainment events. The course also supports career development skills and explores career options. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course.

Money Matters

Course #: 7416       Grade: 9-12            Credit: 1.0

Prerequisites: None

Description: In Money Matters, students will investigate money management from a personal financial perspective. Students will apply critical thinking skills to analyze financial options based on current and projected economic factors. Students will gain knowledge and skills necessary to establish short term and long-term financial goals. Students will examine various methods of achieving short-term and long-term financial goals through various methods such as investing, tax planning, asset allocation, risk management, retirement planning, and estate planning.

Banking and Financial Services

Course #: 7417       Grade: 10-12          Credit: 0.5

Prerequisites: None

Description: In Banking and Financial Services, students will develop knowledge and skills in the economic, financial, technological, international, social, and ethical aspects of banking to become competent employees and entrepreneurs. Students will incorporate a broad base of knowledge that includes the operations, sales, and management of banking institutions to gain a complete understanding of how banks function within society.

Securities and Investments

Course #: 7418       Grade: 10-12          Credit: 1.0

Prerequisites: Principles of Business, Marketing and Finance

Description: In Securities and Investments, students will understand the laws and regulations to manage business operations and transactions in the securities industry.

Insurance Operations

Course #: 7419       Grade: 10-12          Credit: 1.0

Prerequisites: None

Description: In Insurance Operations, students will understand the laws and regulations in order to manage business operations and transactions in the insurance industry. In this course students will be introduced to the vast elements of the insurance industry as well as learning how to employ underwriting techniques and strategies to gather, access, and evaluate risk, determine needs and use the decision-making process to respond to client needs. Students apply insurance concepts through a variety of real-life scenarios.

Fundamentals of Real Estate

Course #: 2513       Grade: 11-12          Credit: 2.0

Prerequisites: None

Description: This course contains the curriculum necessary to complete the pre-licensure education requirements of the Texas Real Estate Commission (TREC) to obtain a real estate salesperson license. Includes the following TREC course materials: Principles of Real Estate I and II, Law of Contracts, Law of Agency, Real Estate Finance, and Promulgated Contract Forms.

Retail Management

Course #: 2514       Grade: 10-12          Credit: 1.0

Prerequisites: None

Description: Retail management focuses on the distribution and selling of products to consumers using various vending points such as chain stores, department stores, stand-alone stores, and various online markets. The course highlights the everyday mechanisms necessary to operate a successful retail establishment. The student is taught to evaluate methods for promoting merchandise, supervising employees, handling customer needs, and maintaining inventories.

Accounting I

Course #: 7420       Grade: 10-12          Credit: 1.0

Prerequisites: Principles of Business, Marketing, and Finance

Description: In Accounting I, students will investigate the field of accounting, including how it is impacted by industry standards as well as economic, financial, technological, international, social, legal, and ethical factors. Students will reflect on this knowledge as they engage in the process of recording, classifying, summarizing, analyzing, and communicating accounting information. Students will formulate and interpret financial information for use in management decision making.

Accounting II

Course #: 7421       Grade: 11-12          Credit: 1.0                                                                    

Prerequisites: Accounting I

Description: In Accounting II, students will continue the investigation of the field of accounting, including how it is impacted by industry standards as well as economic, financial, technological, international, social, legal, and ethical factors. Students will reflect on this knowledge as they engage in various managerial, financial, and operational accounting activities. Students will formulate, interpret, and communicate financial information for use in management decision making. Students will use equations, graphical representations, accounting tools, spreadsheet software, and accounting systems in real-world situations to maintain, monitor, control, and plan the use of financial resources.

Financial Analysis

Course #: 7422       Grade: 11-12          Credit: 1.0

Prerequisites: Accounting I

Description: In Financial Analysis, students will apply knowledge and technical skills in the economic, financial, technological, international, social, and ethical aspects of business to become competent consumers, employees, and entrepreneurs. Students will develop analytical skills by actively evaluating financial results of multiple businesses, interpreting results for stakeholders, and presenting strategic recommendations for performance improvement.

Statistics and Business Decision Making

Course #: 7423       Grade: 11-12          Credit: 1.0

Prerequisites: Algebra II

Description: Statistics and Business Decision Making is an introduction to statistics and the application of statistics to business decision making. Students will use statistics to make business decisions.

Financial Mathematics

Course #: 7944       Grade: 10-12          Credit: 1.0

Prerequisites: Algebra I

Description: Financial Mathematics is a course about personal money management. Students will apply critical-thinking skills to analyze personal financial decisions based on current and projected economic factors.

Practicum in Marketing First Time Taken

Course #: 7173        Grade:  11-12       Credit: 2.0

Prerequisite: Recommended Principles of Business, Marketing, And Finance

Description: Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing information management, pricing, product planning, promotion, purchasing, risk management, and selling skills. Students will integrate skills from academic subjects, information technology, interpersonal communication, and management training to make responsible decisions. The practicum course is a paid or unpaid experience for students participating in a coherent sequence of career and technical courses in marketing.

Practicum in Marketing Second Time Taken

Course #: 7174       Grade: 11-12          Credit: 2.0

Prerequisite: Recommended Principles of Business, Marketing, And Finance

Description: Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing information management, pricing, product planning, promotion, purchasing, risk management, and selling skills. Students will integrate skills from academic subjects, information technology, interpersonal communication, and management training to make responsible decisions. The practicum course is a paid or unpaid experience for students participating in a coherent sequence of career and technical courses in marketing.

Extended Practicum in Marketing First Time Taken

Course #: 7845       Grade: 11-12          Credit: 3.0

Prerequisite: None

Description: Extended Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing information management, pricing, product planning, promotion, purchasing, risk management, and selling skills. Students will integrate skills from academic subjects, information technology, interpersonal communication, and management training to make responsible decisions.

Extended Practicum in Marketing Second Time Taken

Course #: 7960       Grade: 11-12         Credit: 3.0

Prerequisite: Principles of Business, Marketing and Finance

Description: Extended Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing information management, pricing, product planning, promotion, purchasing, risk management, and selling skills. Students will integrate skills from academic subjects, information technology, interpersonal communication, and management training to make responsible decisions.