Core 4 is the collection of tenets that define the customer service culture that informs all interactions Dallas ISD employees have with students, families, community members and each other.

The culture tenets are anchored in the district’s focus on racial equity and cultural responsiveness, comprehensive accountability, responsible use of resources, and collaboration while reaffirming our commitment to delivering professional, high-quality service to all stakeholders, internal and external.

The Core 4 culture tenets have been used by the district for some time. This new focus and emphasis on those tenets as well as the rubric to help employees better define how well they are applying them to their daily work were developed by a diverse group of district staff that serve on the Recruitment and Retention Committee.

While the district has always expected every employee to provide high-quality customer service, the new rubric provides a measured and consistent across the district. This is a learning opportunity for all employees as we strive to exceed expectations. 

Ambassadors are part of the district’s strategy to ensure that all employees are familiar with the Core 4 culture tenets, how they are measured and how they apply to their everyday work. The ambassadors are the experts on Core 4 for their departments and campuses and a resource for employees as the work of implementing the culture tenets and rubric standards continues.

Year 1: Raising Awareness

Year 2: Coaching

Year 3 Rubric Implementation

Each ambassador has been trained to conduct sessions to share the information and encourage discussion within his or her department or school. All trainings will be held virtually in compliance with district guidelines.

All employees are expected to attend a training and complete the follow up questionnaire in Cornerstone. Ambassadors have been given a breakdown of when staff is expected to be trained.

Each employee will complete a questionnaire available in Cornerstone at the end of the training session.

The training should last about an hour.

There is no stipend being offered for serving as an ambassador.

The district will be hosting virtual sessions throughout the year in Spanish. Refer to the districtwide datebook and the Core 4 calendar for dates and times.