Dallas ISD Logos and Marks

Our logo is a representation of our promise to our stakeholders, the community and our staff. The new Dallas ISD master brand logo honors the legacy of the previous logo by including the profile and sunburst as the visual anchors. Instead of the profile and sunburst being set within the “D,” the letter is now free standing and to the right of the wordmark “Dallas Independent School District.”

Downloadable Logos

Correct Logo Usage

Clear space

The minimum amount of clear space around the district logo is the height of the “D” in “Dallas” all around.

Size

The logo should never appear smaller than 1.25” wide.

Color

The logo must be presented in Pantone 274 (color sample above) or white.

Color Codes: Pantone-Pantone 274, CMYK-100 100 34 36, RGB-33 33 81, Hexadecimal-#211650

Department Identifiers

To standardize and maintain the integrity of the Dallas ISD brand, new identity standards have been established for all central staff departments. In lieu of individual logos, departments will now identify themselves by linking their department name to the district’s logo. Two approved formats are available for use as department identifiers:

Branding and Style Guidelines

Dallas ISD Logos and Marks

Templates PowerPoint, Letterhead, and Memo