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Advertise with Athletics
There is no better time than right now to partner with Dallas ISD Athletics, which is coming off a banner year when the district’s teams and individuals soared to new heights.
Our student-athletes didn’t just compete; they raised the standard.
- South Oak Cliff football captured its third state championship in five years.
- Lincoln girls' basketball and girls' track & field won state championships.
- Madison and Kimball boys’ basketball continued their championship traditions, while Carter made history with its first-ever state title.
Simply put, Dallas ISD showed up and delivered on the biggest stage.
And it didn’t stop there. From individual gold medals to deep playoff runs across multiple sports, our student-athletes represented the very best of who we are as a district: disciplined, resilient, and driven to succeed.
This is about more than winning. This is about developing leaders, building character, and creating opportunities for student-athletes in the heart of Dallas.
With more than 600,000 fans attending events each year, Dallas ISD Athletics sits at the center of one of the most passionate and diverse communities in Texas.
There has never been a better time to stand behind Dallas ISD Athletics.
- To invest in our student-athletes.
- To connect with our communities.
- And, to be part of something bigger than the game.
Join us and be a part of what’s next.
Together, let’s Play BIG Dallas!
Central Stadiums with Video Boards
The Dallas Independent School District boasts eight community stadiums featuring state of the art video boards. The stadiums host 22 high schools and 31 middle schools all committed to educational excellence and athletic achievement.
Dallas ISD has video boards at all eight of its central stadiums across Dallas. Dallas ISD teams can participate in events at any of the stadiums and may be the home or even the visiting team if they are playing another Dallas ISD team.
All eight stadiums are used for football, girls' soccer, boys' soccer, and four of the stadiums host track & field meets each spring.
- Forester Athletic Complex: Forester Field
- Franklin Field
- Alfred J. Loos Stadium: Couch Field
- Jesse Owens Memorial Complex: Sha’Carri Richardson Track at John E. Kincaide Stadium
- Pleasant Grove Stadium
- Seagoville Stadium: Henry Field
- Sprague Athletic Complex: Jones Field
- Wilmer-Hutchins Eagle Stadium
This is Dallas ISD Athletics
More than 9,300 student-athletes in grades 7-12 at 22 comprehensive high schools and 31 middle schools in Dallas ISD.
3,872 Middle School Student-Athletes
7,362 High School Student-Athletes
11,234 Total Student-Athletes
Dallas ISD sponsors 21 UIL sports at the high school level and 12 sports at the middle school level.
High School Sports: Baseball, Basketball, Cross Country, Football, Golf, Soccer, Softball, Swimming, Team Tennis, Tennis, Track & Field, Volleyball, Wrestling
Middle School Sports: Baseball, Basketball, Cross Country, Football, Soccer, Softball, Track & Field, Volleyball.
Middle school athletes in each sport compete each season for city championships.
We also offer opportunities to students outside of the UIL in both powerlifting and girls' flag football.
Powerful Partnership Opportunity
Dallas ISD Athletics offers your brand direct access to one of the largest and most engaged communities in the City of Dallas: students, families, faculty, and fans.
As the second largest school district in Texas, Dallas ISD offers your brand direct access to one of the largest and most engaged communities in the City of Dallas: 140,000 students and their families, 22,000 district staff, and 22 separate school communities and their alumni.
As a premier partner, your organization can leverage the passion and pride of Dallas ISD athletics to create meaningful brand connections and drive real impact.
With all Dallas ISD high schools competing at our featured stadiums, your brand gains consistent, high-visibility exposure across the entire district. In addition to varsity football, these venues host soccer matches and track & field events throughout the year, delivering ongoing engagement opportunities.
Each year in these eight stadiums, Dallas ISD Athletics attracts more than 600,000 attendees across 400+ varsity events, providing a powerful platform to reach and connect with the Dallas community at scale.
Get Started
Dallas ISD Athletics manages its advertising program with the Dallas Education Foundation and partners with Pro Challenge Inc. to facilitate all opportunities, which also include events like the annual holiday basketball tournament and the Athletic Hall of Fame.
If interested in learning more about advertising with Dallas ISD Athletics, please fill out the advertising inquiry form on the Dallas Education Foundation website.
All revenue from Dallas ISD Athletics advertising funds Equity in Athletics, primarily focusing on providing athletics resources and opportunities for Dallas ISD middle school sports and female athletes.
For more information, please contact:
- Todd Lamb, Dallas ISD Athletics
- Kim Clark, Dallas Education Foundation
- Jordan Ashford, Pro Challenge Inc.
