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Advertise with Us
There has never been a more exciting time to partner with the Dallas Independent School District Department of Athletics than right now! We want you to be a part of the Spirit of Dallas and become one of our premier partners.
Central Stadiums with Video Boards
Dallas ISD boasts eight community stadiums featuring state of the art video boards. The stadiums host 22 high schools and 31 middle schools all committed to educational excellence and athletic achievement.
Dallas ISD will have video boards at all eight of its central stadiums across Dallas in time for the 2025-2026 school year. Dallas ISD teams can participate in events at any of these stadiums and may be the home or even the visiting team if they are playing another Dallas ISD team.
- Forester Athletic Complex: Forester Field
- Franklin Field
- Alfred J. Loos Stadium: Couch Field
- Jesse Owens Memorial Complex: Sha’Carri Richardson Track at John E. Kincaide Stadium
- Pleasant Grove Stadium <New in 2025>
- Seagoville Stadium: Henry Field <New in 2025>
- Sprague Athletic Complex: Jones Field <New in 2025>
- Wilmer-Hutchins Eagle Stadium <New in 2025>
Department Philosophy
Dallas ISD Athletics is committed to excellence in academics and athletics. We are dedicated to the student-athlete experience, aiming to instill honor and integrity, adhere to the rules of competition and sportsmanship, and produce champions in sports and in life.
Our mission supports the overall mission of Dallas ISD to educate all students for success while seeking to become a premier urban school district.
Our No. 1 focus is to create positive experiences for our students in athletics.
We believe that athletics can be a major part of students’ overall physical, mental, and emotional development in their education process.
We know that student-athletes generally are in class more and outperform their peers in the classroom and on standardized tests.
Sound athletic programs provide valuable lessons that help student athletes learn to make strong choices and develop strong habits. The daily influential power of a positive coach can be life changing. Student athletes experience daily victories discovering within themselves the ability to overcome adversity, to develop leadership skills, to develop winning attitudes, to be hard workers, and to be part of a team that requires sacrifice and service to others.
The Dallas ISD Department of Athletics is committed to excellence and the development and success of our students through competitive education-based athletics.
- Establish successful programs with positive environments for student athletes.
- Maintain quality experiences in athletic programs:
- High Expectations
- Teamwork
- Commitment to Excellence
- Quality Coaches (Role Models)
- Character Development
- Honor the Game
- Respect your Opponent
This is Dallas ISD Athletics
More than 9,300 student-athletes in grades 7-12 at 22 comprehensive high schools and 31 middle schools in Dallas ISD.
3,544 Middle School Athletes
5,822 High School Athletes
Dallas ISD sponsors 21 sports at the high school level and 12 sports at the middle school level.
High School Sports: Baseball, Basketball, Cross Country, Football, Golf, Soccer, Softball, Swimming, Team Tennis, Tennis, Track & Field, Volleyball, Wrestling
Middle School Sports: Baseball, Basketball, Cross Country, Football, Soccer, Softball, Track & Field, Volleyball.
Middle school athletes in each sport compete each season for city championships.
Powerful Partnership Opportunity
Your brand has a fantastic opportunity to reach the City of Dallas students, faculty, and families through Dallas ISD Athletics.
Your organization can capitalize on that excitement by becoming a premier partner, leveraging the crowds and community pride into a meaningful ROI.
By becoming a premier partner, you can literally place your brand in front of the entire Dallas community, as all Dallas ISD high schools call their featured sports stadiums home.
Along with regular-season football, these featured stadiums draw crowds to soccer matches and track & field meets throughout the year.
In all, it is expected that more than 600,000 people will attend more than 200 varsity events at the featured athletic venues annually.
Get Started
Dallas ISD Athletics manages its advertising program with the Dallas Education Foundation and partners with Pro Challenge Inc. to facilitate all opportunities, which also include events like the annual holiday basketball tournament and the Athletic Hall of Fame.
If interested in learning more about advertising with Dallas ISD Athletics, please fill out the advertising inquiry form on the Dallas Education Foundation website.
All revenue from Dallas ISD Athletics advertising funds Equity in Athletics, primarily focusing on providing athletics resources and opportunities for Dallas ISD middle school sports and female athletes.
For more information, please contact:
- Todd Lamb, Dallas ISD Athletics
- Katy Crowe, Dallas Education Foundation
- Jordan Ashford, Pro Challenge Inc.
