• Dallas ISD is 20,000 staff members strong, and each one is vital to the work being accomplished in the district. Through the district’s commitment to exemplary customer service, each member is focused on serving 157,000 students and their families by delivering professional, high quality service in everything we do.

    At the heart of great customer service for each district employee are the four tenets of customer service--the Core 4: focused, fast, flexible, and friendly. These principles, also, are key to forging a positive culture within the organization as they are applied, internally, colleague to colleague, as well as to students, families, taxpayers, and the entire community.

    It is a strong commitment that goes beyond the conversation about what exemplary customer service looks like to becoming the norm for the way we operate in the district every day.

  • Focused

  • Fast

  • Flexible

  • Friendly

Core 4 - Focused, Fast, Flexible, and Friendly