• How to Use Social Media on Your Campus

  • Social Media Guidelines

    Dallas ISD recognizes that social media has become one of the most prominent and effective ways to communicate with our internal and external audiences. To help employees better navigate this ever-changing digital landscape, these Social Media Guidelines provide direction for team members when assigned to manage District Affiliated Social Media accounts, as well as, important reminders for personal responsibilities in the social media space.

    By creating and managing a District Affiliated Social Media Account, you agree to abide by these guidelines.

    View Social Media Guidelines

    Launching an Account

    To start a District Affiliated Social Media Account, approval must come from either the department head or school principal who owns the account. To manage a District Affiliated Social Media Account, a school principal/department head and two additional district employees should be assigned to each social media account. The three designees are responsible for maintaining and monitoring the account. While Communication Services does not authorize or approve campus, school, or department social media accounts, school principals/department heads must provide Communication Services a list of employees (name, email address and phone number) responsible for managing and monitoring each account. The list must be emailed to digital@dallasisd.org, or you may fill out the form below.


    Social Media Registration Form

    Social Media Templates

    Communication Services has created social media graphic templates to assist with your social media needs. A free Canva account is required to edit the templates. 
    Click here to access the templates. 

    Benefits of Social Media

  • Benefits of Facebook
    • The social media platform most likely to connect with parents
    • Biggest user base is moms ages 25-34
  • Benefits of Instagram
    • Effective showcase for photography and images of a campus or department
    • Most effective platform to connect with younger parents and alumni ages 18-25
  • Benefits of X (formerly Twitter)
    • The easiest social media platform to consistently maintain, per a survey of Dallas ISD campuses
    • Best social media platform to connect with other campuses and departments
  • How to create engaging Instagram Reels
    • Effective showcase for quick video highlights or shoutouts of a campus or department
    • Most effective platform to connect with teen students

  • Resources

  • Dallas ISD Official Social Media Accounts